Li Lufeng, Chairman of Shandong Lide Automobile Technology Co., Ltd.

Shandong Lide Automobile Technology Co., Ltd. is located in Zhengjia Town, the largest bearing cage production base in China, which is known as the "Hometown of Bearing Cages in China". The company's predecessor was a manufacturer of bearing cages. In 2008, affected by the financial crisis and other factors, it faced a difficult dilemma for survival and development. At the critical moment, Li Lufeng led the company to seize the opportunity to transform and upgrade the company's products from a single bearing retainer to high-end auto parts, injecting secondary vitality into the company. The development direction and goals have been formulated for the direction and trend of the company's future development.      After nearly ten years of development, the company's assets have increased from a few thousand yuan at the beginning of the establishment of the factory to the current 560 million yuan, and the annual output value has increased from the initial few million yuan to the current 600 million yuan. The number of people has increased from a few to nearly a thousand now; a modern enterprise with production, processing, sales and "one-stop" service has been formed, and long-term supply contracts have been signed with major axle companies such as FAW Jiefang, Shaanxi Heavy Duty Truck, and Sinotruk. Covering Jilin, Shaanxi, Shandong, Hubei, Guangxi and other parts of the country. Li Lufeng, the general manager of the company, has been awarded honorary titles such as "Outstanding Young Sci-tech Expert", "Excellent Communist Party Member", "Advanced Individual in Enterprise Science and Technology Innovation", "Top Talent in Science and Technology", and "Model Worker".

1. Seize opportunities and be brave in innovation

Li Lufeng, the founder of Shandong Lide Automobile Technology Co., Ltd., has infinite emotions whenever he mentions the hardships of starting a business. Since childhood, there has been an unyielding energy in my heart, and I want to be the first no matter what I do. Self-employment is easy to say, but when you actually start doing it, you will find that it is a bumpy road. At the beginning of starting a business, the first question facing us is which industry to choose for development. After a series of market surveys, the auto parts industry was selected.

2. Study hard

Over the years, I have studied the party's principles and policies in depth and systematically, thoroughly studied and implemented the spirit of General Secretary Xi Jinping's series of speeches, fully implemented the scientific development concept, and conscientiously implemented the party's line, principles, and policies.

3. Strictly demand yourself at work.

Always regard improving the technical level of one's own business and the company's product innovation as the top priority, make full use of spare time to study the knowledge of auto parts, actively explore the development ideas of new auto brakes, and earnestly adopt and develop new technologies, new processes and new technologies for stamping and welding brakes. method, solve various technical problems, continuously improve business skills and work level in the production process of auto parts, and become the leader of stamping and welding brake business technology.

4. The leader of enterprise technological innovation

As the technical and company leader of the new brake project, he strictly controlled the product quality in accordance with the design standards, actively followed up the technical guidance service, and completed the research and development of a number of new stamping and welding brakes with high standards. In the planning and reporting process of more than 20 key stamping and welding brake construction projects that he presided over and participated in, he worked tirelessly, went deep into the front line of project construction, and carefully conducted on-site investigations; in order to achieve detailed, practical, realistic and innovative, scientific and reasonable, A new brake product with strong operability.

5. Innovative ideas, outstanding performance, specialized business, remarkable results

Always work overtime with selfless work enthusiasm and tenacious fighting spirit, carefully consult a large amount of relevant information and data, carefully calculate and verify relevant data, and successfully complete the production and application of multiple brake products, and have obtained more than 40 invention patents , new utility patent and product appearance design patent certificate, laying a solid foundation for the scientific development of the brake industry.

Over the years, Li Lufeng has led Reed to achieve a qualitative leap. At present, the company has become an important production base of commercial wheel end braking systems in China. Now it is a member unit of China Association of Automobile Manufacturers, a "high-tech enterprise" recognized by the Shandong Provincial Department of Science and Technology, the third batch of "Gazelle Enterprises" in Shandong Province, a provincial "specialized, special and new" enterprise, and "Shandong Provincial Enterprise Technology Center" Provincial Industrial Design Center", "Liaocheng Commercial Vehicle Braking System Key Laboratory", etc. In the future, Lide Company will take the opportunity of provincial key project construction to continuously optimize product structure, increase new product research and development, strengthen management, and implement "high quality" in every detail of company management and production, continuously improve enterprise competitiveness, and move towards Start a new journey with the goal of benchmarking against the world's first-class and marching towards the world-class enterprise.